At GCA, our sales and marketing professionals have many years in both consulting and line management responsibilities for major coatings companies. We have extensive experience in developing and driving sales growth in coatings, which includes drafting marketing and marketing communications plans. We have a considerable grounding in new product development, using the Stage-Gate process through to commercialization. We can assist with your new business development programs or can act as sales agents to increase your customers, sales, and market share.

At GCA, we strongly believe that the key to ongoing sales success is developing and focusing on programs rather than products. As well as building and consistently reinforcing relationships with customers, over the long term. GCA can provide ‘plug and play’ consulting or ongoing sales/marketing counsel for your company when you have a specific issue to resolve. Or our associates can add bench strength to your current engineering and sales teams.

These are some specific sales & marketing services offered by Global Coatings Advisors:

  • Market development
  • Sales force assessment & recruitment
  • Salesforce training & education
  • Sales programs
  • Market research
  • Marketing communication plans
  • Product, price, and distribution strategies
  • Collateral support
  • Advertising & promotion
  • New product development to launch